Internet Marketing Strategies - Increased Conversions With Affiliate Programs

When I started online I promoted other people's programs...and I still do that a fair amount. I made over $1.5 million in sales my first year and a half because I built my list and promoted other people's things through their affiliate programs. Once you have created your own products it is time to use some new internet marketing strategies...including having your own affiliate programs. You will be amazed how how much this will increase your conversion rates.

It is pretty cool when you get somebody who decides they are going to promote your products...it is really a great deal for both of you. You get free, targeted traffic and you both make money.

You can do both...promote other people's products and promote your own...but having an affiliate program and partnering with other people who have lists and can drive traffic to YOU is very, very powerful.

That way you aren't having to drive all the traffic yourself. And, the quality of traffic you get from affiliates is much higher than paid traffic...and really even than search engine traffic.

If you look at typical pay-per-click traffic, search engine traffic and all that, if you have a good converting site you might get 1/2-1% conversion rate. But when you have a good affiliate promoting your site you will see those numbers jump...a lot of these will convert at like 7-12%!

An important thing to keep in mind is that this is using the same sales letter...everything is the same except the source of the traffic!

Why do the numbers jump up like this? Well, I believe it is because of the mindset of the visitor when they come to the site. My good friend and mentor, Mark Joyner, taught me this concept...that the frame of mind the person is in when they visit your site will hugely impact the conversion rate.

Now, if they come from an ad, they are in the frame of mind that they are "being advertised to", right? They are prepared that they are being sold. It will be a bit harder to convert that person because they already come in with a certain level of resistance...even though they are choosing to visit your site because something interested them.

When a person comes from a recommendation from someone they already know and trust...someone they have bought from before...they are much more open to the site. They have a completely different frame of mind about it. Maybe they got an email about this product and it explained who I am, what our relationship is...or maybe they have a blog and it gives a product review...whatever, the person is getting more of an introduction to me and because of their relationship with my affiliate they will be in a different mindset and the conversion rates go up.

Affiliate marketing and having your own affiliate program so people can promote your products are awesome internet marketing strategies. You will see that your conversion rates go up without your having to change your sales copy...just because of the frame of mind of the person visiting your site when they come from an affiliate promotion.